Last Day

1. Describe, in detail how marketing has changed in recent years.  What new ways are marketers using to get people’s attention? How are they researching differently? Describe as many ways that marketing is evolving as you can.   (15 marks)

 
****Remember: There are a lot of very smart people competing for you attention and money.  There are hidden messages and motive behind almost everything we see and read.   Pay attention and think critically and you will be better able to see it.  Good Luck!!

Mr. Southwell

Jan 19

Today we will be looking at Ethics and Economics.

According to a report released yesterday, the worlds richest 1% control more than half of all the worlds wealth.  Please read the article HERE.

1. How much wealth does the poorest 50% of the world control?

2. There is a economic theory called 'trickle down economics'.  According to that theory, rich people will spend there money and by them spending it places, it will create jobs for the poor and spread the wealth.  What is your opinion of this theory?  Will it spread the wealth out by having a few very rich people, spending their money, or will that only concentrate the money since they will only spend in a few places and not all over?

3. We know that one dollar spent 5 times in Canada is 5 dollars to the Canadian economy.  One theory is that if you have 1000 people spending one million dollars each, it is better than having 1 person spending one billion since the 1000 peoples money will be spread out more.  To accomplish this however, the current tax set up may need to change.  Would that be ethical?  Would it be economically justified?

4.  There have been many studies on happiness.  If you compare someone who makes $5000 a year with someone who makes $50,000 a year, the person who makes $50,000 is usually far more happy than the person who makes only $5000.  However, when you compare the average person who makes $50,000 with the average person who makes $5,000,000 a year, the millionaire is only slightly more happy.  (In fact, a recent study shows that most Canadians happiness peaks at a salary around $75,000 per year).
a) How much do you think that you would want to make a year to make you happy?  Think about your vision of success.
b) Should companies/the owners/entrepreneurs have an ethical duty to try and spread out their wealth?
c) If money is only part of the happiness equation, what other things do people want to make them happy? 

Jan 15

Commercials and Dragons Den

1. What are some of the mistakes that Target made in Canada that lead to its failure?

Jan 13

FINAL PROJECTS DUE FRIDAY!!!! Pick One

 

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in Marketing, that should be easy enough.  However the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

• You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a ``GOOD``  and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

• Increase student awareness about topic that you feel is important
• Attempt to get people to try to change their behaviour or the behaviour of others
• Attempt to change peoples’ opinion on a topic
• Attempt to get people to donate money to a cause. 

Outline for the assignment:

• Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

• Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extension, such as a link to a website or social networking site (real or made up) 

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Jan 12

Today we are going to look at ethics.

Business is a major part of our lives, society and the world.  Business has created great innovation, generated profit and opportunity for literally billions of people but not all business decisions are beneficial for society.

Ethics: moral principles that govern a persons/or groups decisions

Triple bottom line: People, Planet, Profit




Assignment: You are to pick three Dilemmas from the following links to 'Short Dilemmas'.  For each, answer what you would do and why.  (short paragraph)

DILEMMAS (they are not all business dilemmas to give some variety)

Jan 9

Commercial Day

Today you can work on finishing the ads for the Entrepreneurship students. 

Assignment:

LINK

1. What are some things that make CES products more likely to succeed?

2.  What are some things that make CES products likely not to succeed?

Jan 8

You will be 'hired' to create an ad for a new company.

The ad must be a single static ad, using good strategies that will catch the attention of the target market.  Please include where the ad should be placed.