Present our Advertising Radio Show

Inventory

LINK

1. Do you agree that traditional T.V. will most likely be phased out by 2030?
2. What has made Netflix popular?
3. How will this change marketing? Explain several ways
.

Talk on running a business

Business Simulator JA Titan

You will need to create an account

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown: If you play a Short Game and get a Performance Index Score of 60+ you get 3/5
If you play a Medium Game and get a Performance Index of 50+ you get 3/5
If you play a Short Game and get a P.I. of 90+, you receive 4/5
If you play a Medium Game and get a P.I. of 80+ you receive 4/5
If you play either a Short, Medium, or Long game and get 100+ you will get 5/5
(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)
Good Luck

Nov 25

Commercials

Share our radio show learning from the other day.

Talk and questions on Black Friday.

1. What is Black Friday?
2. How do marketers use Black Friday to their advantage?
LINK
3. How are retailers undermining the importance of Black Friday?

Nov 24

Video on 'The Secret World of Shoplifting'

Questions

1. What are some of the reasons that people steal?
2. Why is stealing a problem for companies?
3. What can companies do to combat shop lifting? 

You are to work in pairs for this assignment.

Each pair is to pick one 'show' from the following of Age of Persuasion, a radio show on marketing and advertising.  
On Tuesday, all the marketing 12's will sit down and share what we have learned.

Write the following down as notes to share. 
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show be specific. 

Now it is time to put your Brand Projects together.  They need to be put together with a full cover page and polished as if you were presenting them to the CEO.  It must include:

A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 5 sample advertisements  

PROJECTS DUE THURSDAY

Nov 13

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Nov 7

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points 

Please watch this. LINK

Today you are to come up with a Slogan, Logo, Packaging Design.  Keep in mind color, can it be shipped easily and cheaply, appeal to your target market, and is it memorable?

Nov 4

Please go to KIVA and select a campaign to donate to.

Nov.

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202