Oct 31

Happy Halloween,

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed.  

Oct 30

Commercial Day

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand.

Oct 29

Part one of you new Marketing Plan Project: Create your own brand

With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow.  

Commercials

Interesting Links and News

'Fat' Costumes at Wal-Mart, 

Logo's


Today we will be looking at Call of Duty. Read the following LINK and answer the questions. 


1.  Outline (point form is okay) who Call of Duty is a true marketing Campaign, (how it is advertised using different methods, how it changes from first announcing/teaser up until the release).  Should be 10 points at least. 

Oct 27

Good afternoon.

Sorry for being away.  Please make sure that you are finished the work from last class. 

Oct 22

First Hand in the Free Trade assignment,

Stock the store

Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses of this marketing board?

Info from the class talk today


Talk on Patents.

Patent:  A grant made by a government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time.

In General, you cannot Patent anything that is considered common basic designs such as boots, collars, or buttons.

Louboutin Shoes




Copyright: The legal right granted to an author, composer, playwright, publisher, or distributor to exclusive publication, production, sale, or distribution of a literary, musical, dramatic, or artistic work.

Example:  Happy Birthday song is owned and can't be performed in public without paying.  Wal-Mart has a Copyright on the smiley face.

Time to work on Projects. 

Oct 16

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Oct 14

Dragons Den 

 

Today we are going to finish up talking about protecting yourself and your business from scams.  

We will be finishing watching a video of fraud

Next.  

go to the following website and complete the on-line quiz.  When you are finished, check your answers and see how you did.  

http://www.abcfraud.ca/English_1.pdf

Answer the following questions:

1. Describe 2 ways to avoid credit card fraud.

2. Describe 2 ways Fraud occurs.

3. What is phishing?

4. What are two things you learned?

Oct 9

Commercial Day

Today we will carry on looking at economic freedom.  We are doing this as we will be discussing international marketing and trading.

There are two worksheets.  Don't forget to hand in yesterdays. 

Oct 8

Commercial Day

GDP: Gross Domestic Product, the total $ made in a country

PPP: Purchasing Power parity.  The amount of money something costs adjusted for GDP and exchange rates.

Big Mac PPP worldwide. LINK

Where are Big Macs relatively cheap?  Expensive?  Why?


Notes/discuss Economics and Economic freedom.  Work sheets on global economics. 

Oct 7

Sorry for being away today

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Oct 6

Stock Store, Create Price board and sign up for working.  

Traditionally, marketing tended to target men more than women.  Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them.  Also, traditionally women are often portrayed as sex objects.  This too is being changed by some companies.  Read the LINK here to find out more about 'Fem-Vertising'.

Questions

1. How does advertising with models affect women in a negative way? 
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising? 

Talk on school Store

Store Inventory

Assignment. 

Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course).  Google is one of the emerging masters of this.  Today we look at some of the business acquisitions Google has been making and why?  How does this strengthen their company? 

LINK

Questions.  

1.  Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments.  Do you feel this is true in anyway?  If so, how do you feel about this? 

Commercial Day


Carry on with newer forms of marketing. 

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing
 LINK

3. Summarize 2 pieces of advice for small companies and guerrilla marketing

Oct 1

Go over Investopedia

This semester we will have an 'investing' competition.  You will each start with $100,000 U.S. to invest in the stock market.  You may restart up until October 21st, (3 weeks from now) but after that, you are in for good or bad.   There will be cash prizes for 1st, 2nd, and most diversified. 

Good Luck

Today's Assignment.  Today we will be looking at goal setting and goals. 

First we will Look at Bucketlist and goal setting

Questions.

1. Why is goal setting important?
2. Why is it important to write your goals down?
3. Write down 5 goals that you have.  They can be in business, school, life, travel or anything.  Just think what you would actually like to do. 

Look at Kickstarter 

Questions

4. Describe how Kickstarter is used to raise 'capital'.
5. Explore some of the active kickstarter Campaigns here.  Assume that you have a high paying job and money to invest.  Pick 3, name them and describe if you would invest in them?  Why or why not?  (think of what would make you more likely to invest. This is what marketers must know to make a effective campaign)