Part one of you new Marketing Plan Project: Create your own brand
With your team, (up to 3 people) you are to brainstorm and come up with ideas
for a brand. You will ultimately have a full marketing plan for this
brand including plans for distribution, packaging, slogan, logo,
promotion etc but first you need to come up with ideas. Read page 34 in
the textbook and then come up with an brand idea.
Prepare to 'pitch' your idea to Mr Southwell
Next, create a customer profile for your Target Consumer.
Read page 80 to help.
The next step will be tomorrow.
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