Video on Lego,
Today Lego is one of the most popular
toys and is currently selling out this Christmas. Several years ago,
the company was in trouble. What has Lego done to change its business,
marketing and its brand?
Have a great break!
Friday, December 19, 2014
Tuesday, December 16, 2014
Dec 16
Today you are to carry on implementing your campaign and work on the following assignment.
Look at some of the major marketing mistakes this year at this LINK
1. What are some commonalities between the mistakes?
2. Could they have been reasonably anticipated? Use examples
3. What can be done to avoid such mistakes?
Look at some of the major marketing mistakes this year at this LINK
1. What are some commonalities between the mistakes?
2. Could they have been reasonably anticipated? Use examples
3. What can be done to avoid such mistakes?
Monday, December 15, 2014
Dec 15
Execute 3 of your marketing campaign plans
Next, read pages 313-318
answer question 3 and 4a in writing (after discussing with class mates)
Next, read pages 313-318
answer question 3 and 4a in writing (after discussing with class mates)
Friday, December 12, 2014
Commercial Day
Please read page 301-304 in Marketing Today
1. Outline (list and briefly describe) the Qualities of Successful Saleperson.
Read pages 305-308
2. Outline the duties of a salesperson.
3. Outline the causes of Shrinkage.
4. What are some things that Salespeople can do to help prevent Shrinkage?
PSA Campaigns should be ready to 'Launch' on Monday.
Please read page 301-304 in Marketing Today
1. Outline (list and briefly describe) the Qualities of Successful Saleperson.
Read pages 305-308
2. Outline the duties of a salesperson.
3. Outline the causes of Shrinkage.
4. What are some things that Salespeople can do to help prevent Shrinkage?
PSA Campaigns should be ready to 'Launch' on Monday.
Tuesday, December 9, 2014
Sorry that I'm away today.
Today you will be looking at a website call Feed the Pig
Once you are there, you are to pick 2 goals, such as Save for Education or Buy a Car.
For each one, summarize what steps are suggested that you do.
When you are finished, please email me your answers.
Next, you can work on your projects.
Today you will be looking at a website call Feed the Pig
Once you are there, you are to pick 2 goals, such as Save for Education or Buy a Car.
For each one, summarize what steps are suggested that you do.
When you are finished, please email me your answers.
Next, you can work on your projects.
Friday, December 5, 2014
Worksheets on banking and credit continued.
Next, play Financial football and the games at the following LINK
Next, play Financial football and the games at the following LINK
Tuesday, December 2, 2014
Dec 2
Problem based assignment.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry 3 advertising parts of your plan.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.
First: you must decide what topic you are going to focus on.
Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).
Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.
Four: specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)
Five: now you are to go out and carry 3 advertising parts of your plan.
Assessment. You will be assessed on how well you follow the steps above. Did you follow them? Where you thorough? Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies? 75 marks
Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals. Did it make people think? Even for just 10 seconds.
Monday, December 1, 2014
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