Dec 19

Video on Lego,

Today Lego is one of the most popular toys and is currently selling out this Christmas.  Several years ago, the company was in trouble.  What has Lego done to change its business, marketing and its brand?


Have a great break!

Dec 16

Today you are to carry on implementing your campaign and work on the following assignment.

Look at some of the major marketing mistakes this year at this LINK

1. What are some commonalities between the mistakes?
2. Could they have been reasonably anticipated?  Use examples
3. What can be done to avoid such mistakes?

Dec 15

Execute 3 of your marketing campaign plans

Next, read pages 313-318

answer question 3 and 4a in writing (after discussing with class mates)

Commercial Day

Please read page 301-304 in Marketing Today

1. Outline (list and briefly describe) the Qualities of Successful Saleperson.

Read pages 305-308

2. Outline the duties of a salesperson.
3. Outline the causes of Shrinkage.
4. What are some things that Salespeople can do to help prevent Shrinkage?


PSA Campaigns should be ready to 'Launch' on Monday. 

Sorry that I'm away today.

Today you will be looking at a website call Feed the Pig

Once you are there, you are to pick 2 goals, such as Save for Education or Buy a Car.

For each one, summarize what steps are suggested that you do.

When you are finished, please email me your answers.

Next, you can work on your projects. 

Worksheets on banking and credit continued.

Next, play Financial football and the games at the following LINK

Dec 2

Problem based assignment.

You and your marketing team has been hired to help improve community. You are to create a marketing g campaign to help change people's behavior in a positive way at Frank Hurt.

First: you must decide what topic you are going to focus on.

Second: you need to create a list of attainable and realistic goals. (1-3, don't to too many, keep your campaign focused).

Third: just like in other projects, you are to come up with a plan on how you will affect change, that is, change peoples views thoughts or actions on your topic. This stage may invoke you conducting market research. For example you may want to know if there is a specific demographic that you should be targeting. You may want to have a focus group.

Four:  specific strategies. Now you need to come up with specific plans on how you plan on getting people to think of your topic. (you should use at least 3 different media types or marketing techniques).
Ideas may include but are not limited too:
Contests
Ads on Bee TV
Social media, Facebook, twitter, tumblr, linkin.
Guerrilla marketing
Posters.
Shock scenes, like in the truth.com commercials
Maybe a give away, perhaps an item with your message on it. (like how brands use customers to advertise their brands by wearing the products)

Five: now you are to go out and carry 3 advertising parts of  your plan.

Assessment. You will be assessed on how well you follow the steps above. Did you follow them?  Where you thorough?  Did you demonstrate an understanding of marketing strategies? Did you use a variety of strategies?  75 marks

Community response: I will be doing some research (surveys, focus groups in other classes) to see if your campaign was noticed and if it achieved any of your goals.  Did it make people think?  Even for just 10 seconds.

Dec 1

INVENTORY in the Store

Last day to work on missing assignments

Present our Advertising Radio Show

Inventory

LINK

1. Do you agree that traditional T.V. will most likely be phased out by 2030?
2. What has made Netflix popular?
3. How will this change marketing? Explain several ways
.

Talk on running a business

Business Simulator JA Titan

You will need to create an account

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown: If you play a Short Game and get a Performance Index Score of 60+ you get 3/5
If you play a Medium Game and get a Performance Index of 50+ you get 3/5
If you play a Short Game and get a P.I. of 90+, you receive 4/5
If you play a Medium Game and get a P.I. of 80+ you receive 4/5
If you play either a Short, Medium, or Long game and get 100+ you will get 5/5
(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)
Good Luck

Nov 25

Commercials

Share our radio show learning from the other day.

Talk and questions on Black Friday.

1. What is Black Friday?
2. How do marketers use Black Friday to their advantage?
LINK
3. How are retailers undermining the importance of Black Friday?

Nov 24

Video on 'The Secret World of Shoplifting'

Questions

1. What are some of the reasons that people steal?
2. Why is stealing a problem for companies?
3. What can companies do to combat shop lifting? 

You are to work in pairs for this assignment.

Each pair is to pick one 'show' from the following of Age of Persuasion, a radio show on marketing and advertising.  
On Tuesday, all the marketing 12's will sit down and share what we have learned.

Write the following down as notes to share. 
You are to summarize the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show be specific. 

Now it is time to put your Brand Projects together.  They need to be put together with a full cover page and polished as if you were presenting them to the CEO.  It must include:

A customer profile/target market
Competitive Analysis
Market Research (Questions)
Benefit Analysis
Slogan,
Logo,
Packaging designs
Sample pricing (with justification)
What distribution channel(s) will you use
The 5 countries that you have chosen with evidence why and reasons why you chose these countries.
You must include your 5 sample advertisements  

PROJECTS DUE THURSDAY

Nov 13

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Nov 7

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points 

Please watch this. LINK

Today you are to come up with a Slogan, Logo, Packaging Design.  Keep in mind color, can it be shipped easily and cheaply, appeal to your target market, and is it memorable?

Nov 4

Please go to KIVA and select a campaign to donate to.

Nov.

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

Oct 31

Happy Halloween,

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed.  

Oct 30

Commercial Day

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand.

Oct 29

Part one of you new Marketing Plan Project: Create your own brand

With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow.  

Commercials

Interesting Links and News

'Fat' Costumes at Wal-Mart, 

Logo's


Today we will be looking at Call of Duty. Read the following LINK and answer the questions. 


1.  Outline (point form is okay) who Call of Duty is a true marketing Campaign, (how it is advertised using different methods, how it changes from first announcing/teaser up until the release).  Should be 10 points at least. 

Oct 27

Good afternoon.

Sorry for being away.  Please make sure that you are finished the work from last class. 

Oct 22

First Hand in the Free Trade assignment,

Stock the store

Today we are going to start  looking at pricing.  
Read pages 245 -248  
1.  What are Variable costs, Fixed Costs, Gross profit, net profit.  
Next read pages 255 to 257.
2. What laws govern pricing?
3.  What are marketing boards and how do they operate?  
Go to the LINK
4. How does this marketing board promote eggs?
5. What are the strengths and weaknesses of this marketing board?

Info from the class talk today


Talk on Patents.

Patent:  A grant made by a government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time.

In General, you cannot Patent anything that is considered common basic designs such as boots, collars, or buttons.

Louboutin Shoes




Copyright: The legal right granted to an author, composer, playwright, publisher, or distributor to exclusive publication, production, sale, or distribution of a literary, musical, dramatic, or artistic work.

Example:  Happy Birthday song is owned and can't be performed in public without paying.  Wal-Mart has a Copyright on the smiley face.

Time to work on Projects. 

Oct 16

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Oct 14

Dragons Den 

 

Today we are going to finish up talking about protecting yourself and your business from scams.  

We will be finishing watching a video of fraud

Next.  

go to the following website and complete the on-line quiz.  When you are finished, check your answers and see how you did.  

http://www.abcfraud.ca/English_1.pdf

Answer the following questions:

1. Describe 2 ways to avoid credit card fraud.

2. Describe 2 ways Fraud occurs.

3. What is phishing?

4. What are two things you learned?

Oct 9

Commercial Day

Today we will carry on looking at economic freedom.  We are doing this as we will be discussing international marketing and trading.

There are two worksheets.  Don't forget to hand in yesterdays. 

Oct 8

Commercial Day

GDP: Gross Domestic Product, the total $ made in a country

PPP: Purchasing Power parity.  The amount of money something costs adjusted for GDP and exchange rates.

Big Mac PPP worldwide. LINK

Where are Big Macs relatively cheap?  Expensive?  Why?


Notes/discuss Economics and Economic freedom.  Work sheets on global economics. 

Oct 7

Sorry for being away today

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Oct 6

Stock Store, Create Price board and sign up for working.  

Traditionally, marketing tended to target men more than women.  Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them.  Also, traditionally women are often portrayed as sex objects.  This too is being changed by some companies.  Read the LINK here to find out more about 'Fem-Vertising'.

Questions

1. How does advertising with models affect women in a negative way? 
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising? 

Talk on school Store

Store Inventory

Assignment. 

Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course).  Google is one of the emerging masters of this.  Today we look at some of the business acquisitions Google has been making and why?  How does this strengthen their company? 

LINK

Questions.  

1.  Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments.  Do you feel this is true in anyway?  If so, how do you feel about this? 

Commercial Day


Carry on with newer forms of marketing. 

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing
 LINK

3. Summarize 2 pieces of advice for small companies and guerrilla marketing

Oct 1

Go over Investopedia

This semester we will have an 'investing' competition.  You will each start with $100,000 U.S. to invest in the stock market.  You may restart up until October 21st, (3 weeks from now) but after that, you are in for good or bad.   There will be cash prizes for 1st, 2nd, and most diversified. 

Good Luck

Today's Assignment.  Today we will be looking at goal setting and goals. 

First we will Look at Bucketlist and goal setting

Questions.

1. Why is goal setting important?
2. Why is it important to write your goals down?
3. Write down 5 goals that you have.  They can be in business, school, life, travel or anything.  Just think what you would actually like to do. 

Look at Kickstarter 

Questions

4. Describe how Kickstarter is used to raise 'capital'.
5. Explore some of the active kickstarter Campaigns here.  Assume that you have a high paying job and money to invest.  Pick 3, name them and describe if you would invest in them?  Why or why not?  (think of what would make you more likely to invest. This is what marketers must know to make a effective campaign)

Commercial Day and Dragons Den

Talk on Hyper Marketing and Hyper-local Marketing. 
Questions
1. What is Hyper Marketing and Hyper-Local-Marketing? 2. What do Google, Facebook, Tumbler etc have that is truly valuable? 3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?) http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html  4. How is Twitter used for Hyper and Hyper local marketing.  5. What are your feelings about companies keeping and selling  information about you and your selling habits

Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Sept 29

Today we are going to take a look at 'Mobile Marketing'.





Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).